My buddy Sixty has re-posted his classic "Anti-Manifesto", which you should definitely check out if you haven't already.
I consider this an anti-manifesto because most strategies usually focus on what you need to do or say. There is nothing to say. There is nothing to do.But there is some new blood, too. Warped Mindless wrote an article on "The ESP Model of Escalation." The acronym stands for Eye Contact, Sexualization, Physical Touch.
Your whole life you have been doing things to lessen tension. You have always tried to make everybody else around you feel more comfortable at your own expense. You do this with your friends, your co-workers and especially the women you like. When things get tense or awkward you're the big clown making everyone laugh and feel comfortable. Even when girls reject you, you are more worried about their comfort level than your own. You don't want her to feel awkward. Aw!
This is bad because doing things to help women feel more comfortable with the sexual tension will be viewed by her as supplication. A woman is never going to be attracted to a man that can handle LESS sexual tension than she can.